We make socks. We make Chicken Legs socks. We’ve had instances of internet virality before with our Chicken Legs socks. But lately, we got a super dose of what it means to be on the internet and achieve some massive results. This article mainly aims at trying to understand how to see spikes in internet virality. This story talks about how our Chicken Legs socks became an over-night internet sensation. We noticed a heavy influx of orders for our chicken legs socks, when we noticed this wonderful post on Facebook with the simple caption: “Would you wear these socks?”
Moxy Chicken Legs Socks
This demonstrates that internet virality can be business-changing. We started to see the product listing for our Chicken socks to reach to the top 30 product on Amazon. The point is, how does anyone achieve internet virality? It is a simple metaphor of Hunting vs Farming. To be honest, we don’t have a ton of Facebook and Instagram followers, but the seeds have been sown underneath the internet world. That’s because Moxy Socks is more about premium quality apparel combined with authentic internet content.
A while back, I read an article describing marketing strategies as Hunting vs. Farming.
Hunting: Go search for a lead – but you might completely miss…or win big! You could do very well, but you could also fail and waste your time.
Farming: Sow the seeds with content to eventually receive a consistent reward when your content “blooms”.
Even this article is a “Farming” article. Not relying necessarily on people engaging and coming to read this article. I will, however, put relevant links all-over, matching with pictures, to allow for the search engines to pick up the pictures, products, and links. How to Farm? Link this to tumblr, instagram, facebook, pinterest. You could even add your snapchat snapcode for good measure!
What we learned from this “Chickening” – a delightful term to describe the chicken socks frenzy – is the power of the internet. The old days of cold calling, sending flyers, print seem to be relics of the past. You might just get lucky if a blog post something and goes viral! But what’s the trick? How can everything go viral all the time? Would you rather try and hunt for every lead, with your chances of 99% failure with the “Hunting” method? Or should you sew the seeds of internet interwoven interconnectivity of links. If you’re trying to build an online brand, learn this lesson. You could pay and sign up to get 1,000s of free instagram followers. But those people aren’t real. Lift up your real followers, your real people supporting you. We know we love our supporters. But you can see the power of authentic marketing online.
We would like Cocktails with the Chickens , a wicked Facebook group, to receive the props for posting this picture.